Privacy Policy

The International Fitness Institute (IFI) Privacy Policy

YOUR PRIVACY IS IMPORTANT TO US

1. PARTIES

1.1. This Privacy Policy describes how The International Fitness Institute (“IFI”, “we”, or “us” including xAlt) collects, uses, stores, shares, and protects your information in connection with services offered by IFI including, but not limited to, services provided at or using the domain IFI.fit (the “Site”); tools or applications including, but not limited to, mobile and other software applications related to the Site (the “Applications”); and images, text, playlists, metadata, and other material available through the Service (the “Content”) (collectively, the “Service”).

1.2. This Privacy Policy applies when you (“you”, “User” or “Respondent”) access, visit or use any portion of the Service. For the purposes of this Privacy Policy, a “User” is a person who creates IFI’, and a “Respondent” is a person who answers those IFI’.

1.3. This Privacy Policy is part of, and is governed by, the terms and conditions set forth in the IFI Terms of Use.

2. AGREEMENT TO TERMS OF PRIVACY POLICY

2.1. Any Service provided by IFI is purely voluntary. You are not required to provide any personal information to us unless you choose to access features of the Service that require such information. If you do not agree with the terms of this policy or IFI’s Terms of Use related to the Service, then please do not provide us with personal information, exit the Applications immediately, and discontinue using the Service.

2.2. Accordingly, by creating a IFI Account (as defined in the Terms of Use), or by otherwise accessing, visiting or using the Service, you expressly consent to our collection, use, disclosure, and retention of your information as described in this Privacy Policy and in the IFI Terms of Use.

3. CHANGES TO THE PRIVACY POLICY

3.1. We may amend this Privacy Policy from time to time. You may be required to accept the amended Privacy Policy upon logging in to your IFI Account in order to keep using the Service. Alternatively, we may post any material changes to this Privacy Policy on the Site with a notice advising of the changes in advance of the effective date of the changes. We may also notify you of material changes to this Privacy Policy, before the effective date of the changes by sending an email or in another conspicuous manner to give you a reasonable notice period. If you do not agree to the new Privacy Policy, you may terminate using the Service within the applicable thirty (30) day period and you will not be bound by the new terms. Otherwise, the new terms will take effect after thirty (30) days.

4. RIGHTS TO ACCESS, RECTIFY, CANCEL, AND OBJECT

4.1. You have the right to access, rectify, cancel, and object to the processing of your personal data by directing any such requests to IFI,LLC, 901 College Street, Toronto, ON Canada M6H 1A3 as stated in the applicable privacy laws. In order to make things easier for you, and without prejudice to the legal requirements IFI must comply with under the laws, IFI allows you to exercise the above-mentioned rights by linking to our Privacy Report of IFI.

5. PERSONAL INFORMATION ABOUT USERS AND RESPONDENTS

5.1. IFI USERS As a User, we collect information relating to you and your use of our Services from a variety of sources:

(i) Information we collect directly from the User

  1. a) Registration information: information you provide to us when you register for an account.
  2. b) “My Account” settings: you can view and edit various preferences and personal details on “My Account” settings. For example, your default language, IFI name, and IFI URL.
  3. c) IFI data. We store your IFI data (questions and responses) for you.
  4. d) Plan+Billing info: we store information about your Plan. If you are subscribed to a PRO account, we require you to provide your billing details.
  5. e) Other data you want to share: We may collect your personal information or data if you submit it to us in other contexts. For example, if you provide us with a testimonial, or when running a contest with IFI.

(ii) Information we collect about the User indirectly or passively when interacting with us

  1. a) Usage data: IFI collects usage data about the User whenever he/she interacts with our services.
  2. b) Device and application data: IFI collects data from the device and application the User uses to access our services, such as the IP address and browser type. We may also infer the geographic location based on the User IP address.
  3. c) Referral data: if the User arrives at a IFI website from an external source (such as a link on another website or in an email), we record information about the source that referred the User to us. d) Information from third parties: IFI may collect User personal information or data from third parties if the User gives permission to those third parties to share such information with us.
  4. d) Information from cookies and page tags: IFI uses third party tracking services that employ cookies and page tags (also known as web beacons or web bugs) to collect aggregated and anonymized data about visitors to our websites. This data may include usage and User statistics.

5.2. IFI RESPONDENTS

As a Respondent, when you respond to IFI’ hosted by IFI, we collect, on behalf and upon instructions of the IFI’s Users, information relating to you and your use of our services from a variety of sources:

(i) Information we collect directly from the Respondent: IFI responses we collect and store the IFI’s responses from Respondents. The IFI User is responsible for that data and manages it. The IFI User is usually the same person that invited the Respondent to take the IFI and sometimes they have their own privacy policy. When responding to a IFI you may provide personal information or data. Please note that IFI is not responsible for the content of that IFI, so if you have any questions about a IFI you are taking, please contact the IFI User directly.

(ii) Information we collect about the Respondent from other sources

  1. a) Usage data: IFI collects usage data about the Respondent whenever he/she interacts with our services.
  2. b) Device and application data: IFI collects data from the device and application the Respondent uses to access our services, such as, among others, the IP address, browser type and operating system. We may also infer the geographic location based on the Respondent IP address.
  3. c) Referral data: IFI records information about the source that referred the Respondent to a IFI (i.e. a link on a website or in an email).
  4. d) Information from cookies and page tags: IFI uses third party tracking services that employ cookies and page tags (also known as web beacons or web bugs) to collect aggregated and anonymized data about visitors to our websites. This data may include usage and User statistics.
  5. e) Email address: IFI records the email address if the User provides it to us in order to send the Respondent a IFI invitation email. The Respondent may opt out of receiving email invitations to complete IFI’ that are sent by Users via IFI.

6. PURPOSES OF THE USE AND SHARING INFORMATION

6.1. We use the information we collect from you to perform the services requested in connection with the “IFI Account” selected for the purposes described in the Terms of Use.

6.2. We also use your information to review, investigate, and analyze how to improve the services provided. We may also collect and analyze your data to monitor, maintain and improve our services and features.

6.3. We internally perform statistical and other analysis on information we collect (including usage data, device data, referral data, question and response data, and information from page tags) to analyze and measure user behavior and trends, to understand how people use our services, and to monitor, troubleshoot, and improve our services, including to help us evaluate or devise new features.

6.4. We may use your information for internal purposes designed to keep our services secure and operational, such as testing purposes, troubleshooting, to prevent abusive activity (i.e. fraud, spam, phishing activities), and for service improvement, research, and development purposes.

6.5. As described in the Terms of Use, if you connect your IFI Account with your account on a Social Media or third party platform, we may use the information that you make available through the applicable Social Media or third party platform and that the applicable Social Media or third party platform has made available to IFI, in accordance with the privacy or other settings that are applicable to your Social Media or third party platform account.

6.6. Likewise, we collect your personal data for the purposes of answering your questions and provide you IFI tips and news regarding IFI’ by any means, including email and similar means of electronic communication. In order to customize such information and commercial communications as much as possible, IFI may use statistical techniques that allow the creation of user profiles and data segmentation. If you do not wish to receive such information and commercial communications, regardless of the form of communication used, please inform us of your decision free of charge through the above-mentioned means to exercise your rights, and in any case, by means of the box that follows. Your agreement to receive information can be revoked at any time, but such revocation shall not be retroactively applicable. If you do not wish to receive the above-mentioned information and commercial communications, let us know by contacting us using the “About Us” link.

6.7. We do not sell your IFI data to third parties without your permission. We share your information with our service providers who help us to provide our services to you, in which case those third parties are required to comply with our privacy policy and any other adequate technical and organizational measures. We contractually bind these service providers to keep your information confidential and to use it only for the purpose of providing their services and pursuant to the applicable privacy legislation in Canada. The Service is based in Canada. If you are located outside Canada and choose to use the Service or provide your information to us, please note that your information may be transferred, processed, and stored by our service providers in other countries and the United States. Privacy laws of Canada the European Union and/or the United States may not be as protective as those in your jurisdiction. Your agreement to the terms of this Privacy Policy followed by your submission of information in connection with the Service represents your agreement to this practice. If you do not want your information transferred to or processed or stored in Canada the EU or in the United States, you should not use the Service

6.8. Your data is not disclosed to any third party except (i) for providing the services you requested and for which IFI collaborates with third parties, (ii) when we have your permission, (iii) when it is required by a competent authority in the exercise of its duties (for example in order to investigate, prevent, or take action regarding illegal activities), or (iv) as otherwise required by law.

6.9. We do not use your IFI data other than as described in this Privacy Policy and the Terms of Use.

6.10. If ownership of all or substantially all of our business changes, or we undertake a corporate reorganization (including a merger or consolidation), or any other action or transfer between IFI entities, you expressly consent to IFI transferring your information to the new owner or successor entity so that we can continue providing our services. If required, IFI will notify the applicable data protection agency in each jurisdiction of such a transfer in accordance with the notification procedures under applicable data protection laws.

7. COOKIES

7.1. A cookie is a small string of information that the website you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity throughout the IFI Service and that information helps us to understand your preferences and improve your experience.

7.2. For a detailed description of the types of cookies we use and on how you can control the use of cookies, please see our Cookie Policy.

8. CANCELING YOUR ACCOUNT, OPTING OUT OF EMAIL, AND MODIFYING PERSONAL INFORMATION

8.1. You may cancel your account and you may opt out of receiving any emails from IFI at any time by contacting our Help Center page. Deleting your account will cause all the IFI’ data in the account to be permanently deleted from our systems within a reasonable time period, as permitted by law and will disable your access to any other services that require a IFI account. We will respond to any such request, and any appropriate request to access, correct, update or delete your personal information within the time period specified by law (if applicable) or without excessive delay. We will promptly fulfill requests to delete personal data unless the request is not technically feasible or such data is required to be retained by law (in which case we will block access to such data, if required by law).

8.2. You may modify your personal information by logging in and visiting your settings on the “My Account” page and “Plan + Billing” page, following the instructions provided, or going to our “About Us” page.

8.3. We encourage you to promptly update your personal information when it changes. Information concerning your past behavior with the Service may be retained by IFI as long as necessary for the purposes set out below.

9. RETENTION OF YOUR INFORMATION

9.1. We retain information for active IFI Accounts as long as it is necessary and relevant for our operations. In addition, we may retain information from closed accounts to comply with the law, prevent fraud, collect any fees owed, resolve disputes, troubleshoot problems, assist with any investigation, enforce the IFI Terms of Service, and take other actions permitted by law. The information we retain about you will be handled in accordance with this Privacy Policy.

10. HOW TO CONTACT US

10.1. Please also feel free to contact us at the “Get in Touch” page if you have any questions about this Privacy Policy.